India, 04th March 2024
ASICS, a Japanese sports performance company, and its brand athlete, Rohan Bopanna, collaborate to expand the worldwide brand campaign ‘Move Your Mind with ASICS’. This ad, based on ASICS’ timeless philosophy of “Sound Mind, Sound Body,” emphasizes the transformational potential of exercise as a gateway to overall well-being. ASICS believes in the transforming power of movement to lift spirits and improve mental health. According to the company, physical activity might help people feel better mentally. ASICS emphasizes that this philosophy applies globally, regardless of athletic ability or background.
This ad aims to encourage people from all walks of life to join ASICS on their journey to physical and emotional wellness and experience the uplifting benefits of activity.
Bopanna’s rise to World Rank 1 not only confirms his status as a great champion, but also acts as an inspiration to aspiring athletes worldwide, demonstrating that with hard effort and devotion, one can achieve one’s ambitions.
Rohan Bopanna, known for his passion, grit, and performance, has redefined the sport and demonstrated that anyone can achieve their best with commitment and a technology-driven approach – towards proper direction, strong mental and physical balance, and, most importantly, the right equipment.
ASICS announces the French Blue Pack collection with Rohan Bopanna, featuring Gel-Resolution 9, Solution Speed FF 3, and Pro Fit Tech apparel, popular among tennis players worldwide. ASICS’ tennis range combines fit and performance with modern technology and materials to create tennis shoes that are suited to each individual’s playing style.
ASICS brand athlete Rohan Bopanna expressed excitement for the campaign’s launch, stating that mobility is essential for reaching one’s full potential. The opportunity to collaborate with a company like ASICS, who shares this mentality, is quite exciting. Their commitment to equipping athletes with the necessary equipment has been critical to my success both on and off the court. Together, we hope to inspire people to see their potential and embrace exercise as a means of self-discovery.”
Commenting on the launch of the brand campaign, Mr. Rajat Khurana Managing Director
ASICS India and South Asia said, “For many years now, ASICS has been on a mission to influence as many athletes as possible to experience the uplifting impact of movement on the mind as a way of achieving their physical goals. Through this campaign featuring ASICS Brand Athlete Rohan Bopanna, we aim to embolden sportsmen to embrace choices that expand their horizons, encourage personal movement in order to achieve their ultimate goals.”