Sourcery Joins Forces with Social Enterprise Rizq to  Pilot Impact and Assurance Programme in Pakistan and  Promote Regenerative Cotton Farming

Amsterdam, 21.03.2024 – Sourcery announced today its partnership with Rizq, a social  enterprise in Pakistan that is focused on food security and sustainable futures for small-holder  farmers. Together, they will onboard approximately 500 cotton farmers into Sourcery’s Direct to-Grower™ Programme. This partnership will allow Sourcery to pilot its Impact and  Assurance Programme in Pakistan, which will empower Rizq farmers to earn additional  income by collecting and selling primary data through the Sourcery Connect App. 

Rizq will be an Agronomic Partner in the first cotton season and will later establish a for-profit  entity to be enrolled in the Direct-to-Grower™ Programme as an official Grower Partner. This  move will help Sourcery collect baseline farmer data and develop solutions to challenges such  as limited access to smartphones on the ground. Sourcery will also provide training for  regenerative practices and data collection and establish monitoring processes for Rizq staff.  By doing so, Rizq will have a significant impact on sustainable farming practices and the well being of farmers across Pakistan. 

Rizq is going to join Sourcery as an Agronomic Partner during the first cotton season. After  that, they plan to establish a for-profit entity that will be enrolled in the Direct-to-Grower™ Programme as an official Grower Partner. This partnership aims to help Sourcery capture  baseline farmer data and explore solutions to challenges and limitations of capturing farmer  data effectively on the ground, such as limited smartphone access. Sourcery will provide  essential training for regenerative practices and data collection and establish monitoring  processes for Rizq staff. This will further enable Rizq to have a significant impact on  sustainable farming practices and the well-being of farmers across Pakistan. 

“Through our partnership with Sourcery, we are thrilled to transform Pakistan’s agriculture  landscape by ensuring premium prices for smallholder farmers committed to sustainability.  Sourcery’s expertise in fostering transparent, and fair transactions aligns seamlessly with  Rizq’s strength in cultivating a robust network of smallholder farmers. This data-driven  collaboration circles back, creating enhanced livelihood opportunities for millions of small  farmers, ensuring equitable value chains.”, said Qasim Javaid, CEO and Co-Founder of  Rizq. 

This partnership was initiated through the donations Sourcery had collected for the devastating  floods in Pakistan in 2022. Sourcery sought a trusted partner that met the transparency,  integrity and impact requirements to invest in and establish a regenerative cotton program in  Pakistan that would support growers in rebuilding and sustaining their livelihoods in this  climate-changing world. Therefore, Sourcery reallocated the funds to the Rizq project  originally intended for another organisation that could not meet the requirements to support  Pakistani cotton farmers in a meaningful way. These donations covered the enrollment fees  for 500 farmers into the Direct-to-Grower™ Programme.  

“Rizq is following a progressive vision and is aligned with our values as they are dedicated to  creating for-profit social enterprises which will create commercial value so that farmers can  sustain themselves through their agriculture.”, said Imran Asghar, Managing Director South  Asia and Co-Founder of Sourcery. “We believe that this partnership holds great potential 

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