The first-ever EWG Verified Safe and Plastic-Neutral Newborn Diaper and diaper pants are called SMARTYPANTSTM by HealthyBaby, the trailblazing leader in newborn necessities made for growing bodies and minds. For all families and kids, the action democratizes access to the safest and most sustainable personal care necessities. With the launch of this product, HealthyBaby has demonstrated its continued dedication to developmental health and safety. In 2020, the company was the first to introduce the first EWG Verified Safe diaper, which is free of more than 2,800 chemicals and materials that the Environmental Working Group has linked to health harm in diapers.
According to EWG (The Environmental Working Group), the top environmental research and advocacy organization, mothers now eat up to 12 plastic bags’ worth of plastic annually in the form of microplastics and nanoplastics found in water, consumer packaged foods, and other everyday consumer products. Additionally, recent studies have shown that the human placenta contains microplastics and that they have an effect on fertility. In a sector that has historically been characterized by extensive plastic use, HealthyBaby is leading the way in material safety and plastic reduction.
Furthermore, all HealthyBaby Diapers are now plastic-neutral thanks to a partnership with RePurpose Global. By using materials and technologies that push the boundaries of plant-based diaper design, HealthyBaby has so far stopped over a million pounds of plastic from entering the environment. HealthyBaby aims to remove one million pounds of plastic waste from the environment of newborns by 2025 via the financing of plastic trash that finds its way back into the natural world.
Shazi Visram, the founder of HealthyBaby, and Hilary Swank, an Academy Award-winning actor, activist, and new mother, the company’s chief innovation officer, worked together to bring these innovations to new parents as part of their shared mission to prioritize health, safety, and next-level quality for our babies’ environments, starting at the very beginning of life.
“When I was planning and preparing to have my twins, I was determined to clean up everything around me. I was tenacious about my research and discovered Shazi and her company HealthyBaby and their next-level standards. We’re so proud to be able to offer the very safest diaper on the market to the very youngest and most vulnerable newborns and extend options for older children with the launch of SmartyPants in larger sizing,” said Swank.
HealthyBaby’s decision to expand diaper pant sizing to include sizes 7 and 8 comes in response to the growing awareness and demand for inclusive diaper options. All babies are on their own timeline and stay in diapers longer for various reasons, ranging from developmental diagnoses and challenges in potty training to simply bigger babies. HealthyBaby’s SMARTYPANTS™ range from sizes 3-8 ensures that all children have access to EWG Verified Safe and high-performing diapering solutions that are sensory-friendly and enhanced with 15% organic cotton.
“The very smallest of our babies deserve the safest first environment outside of the womb and beyond. As a parent and special needs mom I know not all children are on the same timeline and as a founder I’m here to ensure we support every single parent at every single stage,” said Visram.
The Newborn Diaper and SMARTYPANTS™ are now available for purchase on the HealthyBaby website, at Target.com and on Amazon.com. For more information, please visit healthybaby.com.