A 32-year-old company believes there is a market for creative, eco-friendly rain gear in the US.
Seattle, Washington ⏤ Páramo, a company that has been providing the British with comfortable, practical, and inventive outdoor apparel for decades, is making its way to the US. With a range of outerwear that is completely recyclable, certified fair trade, and devoid of PFAS, the company will first concentrate on online direct sales to customers while collaborating with AvantLink on affiliate marketing.
“Páramo produces waterproof apparel that is unmatched by other brands.” The first and most crucial step towards circularity is the durability of our specially made PFAS-free clothing, according to Páramo CEO Richard Pyne. “We have a lot of clients nowadays that utilise their decades-old Paramo jackets, since they continue to function. Furthermore, we manufacture each item of clothing by hand at our Colombian factory, which is owned by our employees and has earned Fair Trade certification.We are thrilled to provide some innovative, long-lasting, high-performance, and ethical outerwear to the North American market.
The following features of Páramo apparel make it appealing to US consumers:
- Dedication to providing industry-best waterproof protection free of PFAS.
- Páramo has audited its goods and never included any PFAS chemicals. PFAS suppliers since 2014.
- Comfortable in every situation.
- Superior breathability is made possible by a unique directional waterproof technology, even in extreme humidity conditions. Páramo garments divert liquid water from the
- body, ensuring the user stays dry in any weather conditions.
- Comfort in both warm and cool climates is provided by thoughtful and customisable ventilatio Fabrics that are quiet, soft, and strong.
- Durable, long-lasting, and recyclable.
- Permanently renewable by Nikwax product washing and sealing.
- Repairable with ease. In contrast to materials that are coated or membrane-based, clothing can be
- readily fixed with a thread and needle without sacrificing functionality.
- Completely recyclable at the end of its useful life via Páramo’s Re-Store Adventure initiative.
- Produced ethically at Miquelina, a World Fair Trade Certified plant.
- Miquelina, a Bogota, Colombia-based organisation, offers jobs and training to women in need.
- Miquelina has been a member of the World Fair Trade Organisation since 2017 and is an ISO 9001 certified firm.
- In 2022, Miquelina became an employee-owner of the plant, joining Páramo and Nikwax in an employee-owned trust, guaranteeing a manufacturing collaboration for many years to come.
Remarks on Páramo:
Páramo has long been recognised as a pioneer in the sustainability sector. January 2024: Live for the Outdoors
Protection from wet weather without the awful clammy sensation that most waterproof coats give you. They also make it easy to fix their coats. In fact, you could even fix them in the field using a needle and thread.2024’s Top Waterproof Jackets: Outdoors Magic.
Páramo items, which include rain pants in a variety of sizes and three jackets for men and three for women, are available for purchase at https://paramo-clothing.com/en-us/.
About Páramo
Páramo designs innovative, functional and comfortable outdoor clothing that keeps you dry and protected from the elements. Nick Brown, founder of both Nikwax and Páramo, was disillusioned with conventional outdoor gear and set about creating a clothing system that directs wind, water and still air to the correct place by mimicking systems in nature. Always PFAS-free, easily repaired and fully recyclable, Páramo products are designed in the UK and fairly manufactured in Bogota, Colombia. Páramo, its manufacturing partner, Miquelina, and Nikwax are all part of an employee-owned trust. Media kit and images can be found here. For more information, please contact Kate@revolutionhousemedia.com.