Revolutionizing Fashion: FabriX Leads the Digital Shift from Hong Kong to the World
HONG KONG SAR – FabriX, the leading digital fashion solution platform, is set to return to ComplexCon Hong Kong in 2025. After its successful debut last year, FabriX continues to act as a bridge connecting fashion designers with tech innovators, reshaping how fashion is created, experienced, and sold.
This year, FabriX introduces an innovative “on-demand” fashion business model that enhances designer-customer interaction. Visitors at ComplexCon’s marketplace bazaar will experience the future of fashion through FabriX’s “see now, try now, and order now” digital platform.
Bridging Tradition and Innovation
Founded in Hong Kong in 2022 with support from the Cultural and Creative Industries Development Agency (CCIDA) and PMQ, FabriX promotes Hong Kong’s digital fashion on global virtual runways. The platform has evolved into an international digital fashion hub, driving artistic breakthroughs and commercial opportunities.
FabriX’s collaboration with augmented reality (AR) technology enables seamless virtual try-ons, pre-orders, and real-time feedback. This integrated consumer experience supports designers in optimizing resource and revenue planning. Its presence at major global events like FW2023 London Fashion Week, FW2024 Paris Fashion Week, and FW2025 Pitti Immagine Uomo 107 underscores its commitment to redefining fashion through technology.
Showcasing Emerging Talent
At ComplexCon 2025, FabriX partners with three emerging designers renowned for their distinctive aesthetics and technological innovation:
- Paolina Russo and Lucile Guilmard: London-based duo celebrated for their futuristic take on sportswear heritage.
- Yat Pit: A Hong Kong brand founded by Jason Mui and On-Ying Lai, merging cultural nostalgia with progressive fashion storytelling.
- Celine Kwan: A Hong Kong-born, London-based designer known for her playful aesthetics and dedication to sustainable, ethical fashion.
Visitors will be able to explore and virtually try on their latest designs using AR technology, offering a revolutionary shopping experience.
From Digital to Gameverse
With the rise of digital self-expression, FabriX collaborates with Roblox to launch the first-ever multi-brand game skin store. Featuring 54 items by 22 designers, the platform celebrates digital fashion as a new cultural phenomenon, particularly embraced by Gen Z.
Pioneering AI-Driven Fashion
FabriX continues to integrate artificial intelligence (AI) into fashion through its innovative marketing campaigns. By introducing the FabriX digital muse, “FabriXian,” the platform crafts immersive brand narratives tailored for the Gen Z audience.
Further extending its digital presence, FabriX recently collaborated with Shanghai Tang’s 30th Anniversary Exhibition, digitizing archival designs and enabling virtual try-ons. This initiative exemplifies its commitment to preserving fashion heritage through technological innovation.
Building the Future of Fashion
By connecting leading tech partners, designers, brands, and industry thought leaders, FabriX is paving the way for digital fashion’s integration into everyday life. From gaming platforms to augmented reality experiences, FabriX continues to shape the future of the global fashion landscape.
Stay updated with FabriX’s latest innovations by following their social media channels for exclusive coverage and insights.