| According to a market research report, the “Anti-counterfeit Packaging Market (Mass Encoding, RFID, Tamper Evidence, Hologram, Forensic Markers), End-use Industry ( Food & Beverage, Pharmaceuticals, Electrical & Electronics, Automotive, Luxury goods), and Region – Global Forecast to 2026″, size is projected to grow from USD 117.2 billion in 2021 to USD 211.3 billion by 2026, at a CAGR of 12.5% from 2021 to 2026. The anti-counterfeit packaging market is growing rapidly following the growth in the packaging market, globally. Growing awareness about unscrupulous counterfeiting activities among manufacturers and a decrease in the cost of tracing anti-counterfeit technologies are expected to fuel the market growth of the region in the coming years. The anti-counterfeit packaging market is classified on the basis of technology, end-use sector, and region.
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- 151 Market data Tables
- 31 Figures
- 210 Pages and in-depth TOC on “Anti-counterfeit Packaging Market – Global Forecast to 2026″
This report also provides a comprehensive analysis of the companies listed below:
The anti-counterfeit packaging market has been dominated by large players, such as the Avery Dennison Corporation (US), CCL Industries Inc. (Canada), 3M Company (US), DuPont (US), and Zebra Technologies Corporation (US). The other players in the market are SICPA Holding SA (Switzerland), AlpVision S.A (Switzerland), Applied DNA Sciences Inc. (US), Savi Technology, Inc. (US), Authentix, Inc. (US) and others. These players have adopted various growth strategies, including expansions, investments, new product developments, and acquisitions, to increase their market shares and enhance their product portfolios.
Recent Developments in Anti-counterfeit Packaging Market
1. In August 2021, Avery Dennison Corporation announced the acquisition of Vestcom for an investment of USD 1.45 billion. The acquisition is expected to expand the company’s offerings in branded labeling for retail and consumer packaged goods industries.
2. In May 2020, SICPA Holdings launched a new, integrated product security label with innovative, counterfeit-resistant, secure, and traceable codes, and covert features to protect consumers and brand image. This feature enables brand owners to support their consumer engagement, supply chain controls, and investigation & enforcement efforts.
3. In March 2020, CCL Industries Inc. acquired Flexpol sp. z.o.o. (Flexpol), which currently trades as Innovia Poland. This acquisition is expected to enhance the existing capabilities of the company to serve the label industry in the European region.
4. In May 2019, Sato launched a new sales branch in the Southern part of Malaysia. This new sales office is located in Johor Bahru (the capital city of Johor state, Malaysia). The company aims to serve its customers in the southern part of Malaysia, and strengthen its presence in the country by offering quality auto-ID and data collection solutions to various industries such as manufacturing, logistics, healthcare, and retail.
High growth potential in the emerging Asia Pacific markets is expected to provide new growth opportunities to players in the anti-counterfeit packaging market. Asia Pacific is projected to be the fastest-growing region in the global anti-counterfeit packaging market during the forecast period, with China being the largest market in this region. Developing economies such as China and India are projected to be the emerging markets, making Asia-Pacific the fastest-growing region in the anti-counterfeit packaging market. These emerging economies focus on adopting the latest technologies and manufacturing processes in various industrial segments. The growth of the anti-counterfeit packaging market in this region is driven by factors such rise in counterfeiting activities, increasing brand awareness, mindfulness amongst buyers about product information, the growing e-commerce industry, developments in printing technologies, and growing concerns regarding the impact of counterfeit packaging on the brand image of products and consumer health.
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The pharmaceuticals segment is estimated to be the fastest-growing as well as the largest application segment in the anti-counterfeit packaging market. This trend is projected to continue during the forecast period, due to increased counterfeiting activities in developing countries and increased awareness toward human health & safety. Further, recent incidences of raids on counterfeiters in developed economies has driven pharmaceutical companies in North America and Europe to develop packaging with covert technologies to ensure brand image security.
On the basis of technology, the RFID technology segment is estimated to be the fastest-growing segment as it uses radio waves to read and capture information stored on the tag attached to the product. RFID are used extensively in the packaging industry.
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