March 13, 2025 – Pratteln, Switzerland
Archroma, a global leader in specialty chemicals, is revolutionizing sustainable dyeing with the launch of AVITERA® RASPBERRY SE. This innovation extends the AVITERA® SE GENERATION NEXT platform, enabling mills to achieve deep and extra-dark shades with enhanced sustainability and cost-efficiency.
A Breakthrough in Dark Shade Dyeing
AVITERA® RASPBERRY SE is a high-performance trichromatic red dye, designed to deliver rich, uniform color while minimizing environmental impact. Traditionally, dyeing dark shades such as black, navy, and red is costly and resource-intensive. However, this advanced dye offers:
- Up to 50% water and energy savings
- Reduction in CO2 emissions and effluent discharge by up to 50%
- Improved production efficiency by increasing mill output by 25% or more
Unmatched Color Fastness
AVITERA® SE dyes provide excellent resistance to fading caused by sunlight, repeated washing, and exposure to chlorine. These features make them ideal for leading textile color retention programs, such as High IQ® Lasting Color and High IQ® Lasting Color Eco.
Eco-Friendly & Industry-Compliant
All AVITERA® SE dyes, including RASPBERRY SE, are free from harmful arylamines, including pCA*, and comply with bluesign® and ZDHC Level 3 standards, ensuring sustainability without compromising performance.
A Complete Range for Dark Shades
AVITERA® RASPBERRY SE joins other deep shades in the AVITERA® SE series:
- BLACK PEARL SE – A strong greenish-cast black dye
- BLUE HORIZON SE – A trichromatic blue with high NOx resistance
- NIGHT STORM SE – A deep greenish-cast navy shade
These solutions help brands and mills produce long-lasting, vibrant textiles while reducing costs and environmental impact.
Advancing Sustainability in Textiles
Under PLANET CONSCIOUS+, AVITERA® RASPBERRY SE qualifies for IMPACT+ on the SUPER SYSTEMS+ matrix, reflecting its superior sustainability benefits and high durability.
Archroma continues to lead the textile industry towards a more sustainable and cost-effective future with its cutting-edge dye technologies.