The World Business Council for Sustainable Development (WBCSD) and the One Planet Network (OPN) developed the groundbreaking Global Circularity Protocol for Business (GCP), a framework that enables accountability and addresses critical gaps in scaling global circularity. TOMRA, a global market leader in circular economy technology and solutions, has assumed the role of Business Champion for the GCP. The GCP will become a common standard for companies to test, improve, and report on their product and material circularity, taking a strong stance against greenwashing, with the help and involvement of industry experts in circularity like TOMRA.
Leading the way in WBCSD’s Circular Products and Materials Pathway, TOMRA is well-positioned to share its experience with business leaders on how to successfully navigate the challenges of implementing global circularity. As the leading authority in resource and waste collection, recycling, reuse, and sorting solutions globally, TOMRA can offer step-by-step guides that will help businesses comply with the protocol. The necessity of this endeavor was emphasized by Tove Andersen, President and CEO of TOMRA:
Just 7% of the world’s resources are circular at the moment, which is significantly less than what is required to meet the goals outlined in the Paris Agreement. Numerous companies wish to make a difference, yet inconsistent reporting on circularity initiatives allows for the possibility of greenwashing, whether deliberate or not. This has complicated matters and made evaluating the true contributions of businesses challenging. We want to quicken the shift to a circular economy by supporting science-based goals.
WBCSD Manager and Project Lead Filipe Camaño Garcia stated, “We’re thrilled to see TOMRA’s leadership and commitment in advancing the Global Circularity Protocol for Business.” “TOMRA is a vital contributor to our Business Advisory Committee, offering priceless knowledge on circular solutions and resource efficiency. Their role as a Business Champion is essential to the advancement of this global framework.
A Single, Unified Circularity Standard
Through the GCP, companies will be able to hold each other accountable across borders and organizations by using a standardized framework for goal-setting, performance monitoring, and public reporting of their circularity initiatives. The protocol provides open, scientifically grounded rules to measure progress, pinpoint areas for development, and match with global sustainability goals. It also seeks to drive and influence policy.
“WBCSD established the Greenhouse Gas (GHG) Protocol, which established the benchmark for controlling carbon emissions, in the 1990s. Quentin Drewell, Director, Products & Materials at WBCSD, stated that the Global Circularity Protocol would serve as the next compass for enhancing company sustainability. The protocol aims to become the canonical foundation for circularity by 2025.
Because of its extensive knowledge of resource efficiency and sorting technologies, TOMRA is positioned as a pioneer in the circular economy.
TOMRA’s dedication to the procedure was reaffirmed by Tove Andersen:
Working together on the Global Circularity Protocol with WBCSD is a perfect fit with our objective to promote sustainability. Together, we can establish ambitious goals and push for the structural adjustments required to establish circularity as the norm worldwide.”