Dubai, 24 April 2025 – The Authentication Solution Providers’ Association (ASPA) will host an Open House at Anantara Downtown Dubai, uniting global experts and stakeholders in the fight against counterfeiting. This event aims to bolster consumer protection, secure supply chains, and promote trust in product authenticity across the Middle East and Africa (MEA).
The event will begin with a keynote by ASPA President Mr. Manoj Kochar, followed by insights from Mr. Ranesh Bajaj, Chairperson of ASPA MEA Chapter, focusing on regional challenges. Attendees will explore cutting-edge traceability and authentication technologies, such as AI and blockchain, crucial for combating fake products—from medicines to luxury goods.
The initiative follows ASPA’s global engagement efforts, including its success at Drupa 2024 in Germany, and reflects a broader strategy to encourage regional action against counterfeiting and promote best practices in authentication.Dubai, 24 April 2025 – The Authentication Solution Providers’ Association (ASPA) will host an Open House at Anantara Downtown Dubai, uniting global experts and stakeholders in the fight against counterfeiting. This event aims to bolster consumer protection, secure supply chains, and promote trust in product authenticity across the Middle East and Africa (MEA).
The event will begin with a keynote by ASPA President Mr. Manoj Kochar, followed by insights from Mr. Ranesh Bajaj, Chairperson of ASPA MEA Chapter, focusing on regional challenges. Attendees will explore cutting-edge traceability and authentication technologies, such as AI and blockchain, crucial for combating fake products—from medicines to luxury goods.
The initiative follows ASPA’s global engagement efforts, including its success at Drupa 2024 in Germany, and reflects a broader strategy to encourage regional action against counterfeiting and promote best practices in authentication.