Gurgaon, May 2, 25: In a historic move, Niine Sanitary Pads has raised awareness of menstruation hygiene during the Maha Kumbh Mela in Prayagraj, India’s biggest religious event. Together with the local government and Vatsalya Seva Samiti, Niine has supplied a startling amount of sanitary pads to female guests, a figure that keeps rising till the Kumbh Mela is over. This guarantees that the menstrual cycle is not no longer an obstacle to taking part in one of the most important cultural and spiritual occasions in the world. Niine has continuously been a fearless, domestic challenger, igniting important dialogues with programs like “Let’s Talk Period.” This most recent endeavour represents yet another important turning point in that continuous journey!
This campaign is being praised as a groundbreaking effort to combat menstruation stigma after going popular on social media. Millions of people have seen videos of Niine’s volunteers giving away sanitary pads, which have sparked discussions about accessibility, consciousness, and the requirement that companies promote substantive social change. Its effectiveness and influence on the ground are demonstrated by the overwhelmingly positive response from women at the Kumbh, many of whom expressed gratitude for a program that recognises their needs and offers a straightforward but essential answer.
We think that women’s health and dignity depend on proper menstruation hygiene. We are creating an atmosphere where women feel powerful and encouraged by attending the Maha Kumbh Mela in addition to supplying sanitary pads. Our goal is to destroy the promoting awareness and breaking the taboo around menstruation while making sure all women have the means to fully engage in their communities. This program demonstrates our dedication to social change and the value of uniting to confront the issues that women encounter globally. Gaurav Bathwal, co-founder of Niine, says, “We hope this empowers women and encourages them to speak up about their needs.”
According to Niine CEO Ameya Dangi, “menstrual hygiene is a fundamental right.” Because sanitary pads are necessary worldwide, especially at such sizable public events where access to period care might be difficult, we decided to attend the Maha Kumbh Mela. female guests. Niine has long supported using these kinds of public forums to spread knowledge about menstrual hygiene, and the Maha Kumbh Mela provides us with just that.
Niine’s continuous attendance during the Kumbh Mela is a powerful message in support of normalising menstruation and ensuring that everyone has access to menstrual hygiene. Although this program is becoming more popular in cities, it is also uplifting and motivating for women from semi-urban and rural areas, many of them have trouble getting sanitary items. It’s a step in the direction of a society that is more understanding and inclusive.
Niine’s presence at the Maha Kumbh is more than just a corporate social responsibility initiative; it is a movement that alters attitudes, offers crucial hygienic assistance, and makes sure that menstruation no longer prevents people from participating in public life. This initiative is gaining enormous Today, Niine reaffirms its steadfast dedication to being a company that is socially conscious and dedicated to genuine change. This demonstrates that people pay attention when companies like Niine support social concerns and give their audience hope in the strength of group effort.