Clean Recycling Initiative™ launches a new sustainability campaign to address one of the biggest concerns facing us in terms of the environmental crisis: misinformation. In this campaign, the organization asks the public to “Be a Green Hero” by properly educating themselves with accurate information and spread it in order to stop the propagation of misinformation.
Montreal – February 20, 2024:
The Montreal-based non-profit organization, Clean Recycling Initiative™, announced today the launch of an important sustainability campaign, titled as “Be a Green Hero (BGH)”. The campaign is designed to raise awareness on the dangers of wrongful claims, actions and movements relating to some of the critical sustainability claims, actions and movements currently made around the globe. With this goal, the BGH campaign comprises of important action plans for educating the public with science-based information from all possible aspects. The campaign will be kicked off with a webinar, titled as “Misinformation Crisis on Sustainability and ESG” and it is scheduled on February 28th, 2024, at 2:00pm (EST) – webinar link available in this document.
“The public is widely misunderstanding the important aspects of many sustainability claims. In order to battle the environmental issues we face today in the most efficient and effective manner, we must understand relevant scientific facts from all possible aspects to accurately evaluate overall impacts”, says Sae Chang, President and CEO of Clean Recycling Initiative™ (NON PROFIT) and the inspiration behind the campaign. “In particular, I have witnessed many claims and actions based on biased and inaccurate information with significant lack of expertise. I am afraid that these actions can lead to grave consequences in so many different aspects of our lives”, Sae continued. “What we are trying to achieve in this BGH campaign is in line with the efforts my organization, Clean Recycling Initiative™ (NON-PROFIT), has been making through the annual International Sustainability Marketing Competition (ISMC). That is to educate the public with unbiased information and scientific facts from all possible angles to raise awareness on the dangers of some of the activities under the name of sustainability”.