After a few years of herbal shades and soft blushes – and last year’s Blank Canvas – Behr Paint Company is taking a darker turn with its Color of the Year for 2024.
It has chosen Cracked Pepper (PPU18-01), which it described as a “soft black,” as its key color, one that exudes both confidence and sophistication, the company said.
“As we look into 2024, creating a sense of comfort and belonging will continue to drive design decisions — but now, as life returns to its more familiar rhythms, it’s time to allow our senses to come alive,” said Erika Woelfel, vice president of color and creative services at Behr.
“From heightening the aromas of a dining room to feeling the softness of a living area, Cracked Pepper enhances the natural expression in any space.”
Behr commissioned an online survey of 1,000 Americans last month and found that “more than half of Americans (57%) say painting a wall a dark(er) color gives the room a designer aesthetic.”
More than half (54%) say black tones in the home create a new energy and vibe.
Two-thirds (64%) agree that black tones in the home make a space feel bold.
Three-quarters (74%) would consider painting an area or room a dark color.
Half (50%) say a dark color on the wall(s) makes a room feel elevated, and also creates a sense of comfort.
Black Pepper is part of Behr’s Designer Collection, a palette of 30 neutrals and designer-curated hues and is available exclusively at The Home Depot.