Circulose is proud to announce its commitment to Canopy’s CanopyStyle and Pack4Good initiatives, reinforcing its mission to reduce the use of Ancient and Endangered Forests in textile supply chains. This bold step highlights Circulose’s dedication to protecting climate-critical forests, preserving biodiversity, and promoting sustainable fashion.
Championing Next-Gen Materials
As a part of CanopyStyle, Circulose enables brands to replace virgin materials with CIRCULOSE®, a groundbreaking material made from 100% discarded textiles. This innovation helps significantly reduce the environmental footprint of the fashion industry.
With man-made cellulosic fiber (MMCF) textiles and paper packaging in high demand, more than 3.4 billion trees are logged annually for fabrics and packaging. Protecting forests is one of the most effective strategies to combat climate change and safeguard our future.
A Shared Commitment to Change
“We’re thrilled to welcome Circulose into the CanopyStyle and Pack4Good initiatives,” said Nicole Rycroft, Executive Director of Canopy. “Their dedication to transforming supply chains and embracing circular alternatives is crucial in our collective mission to keep forests standing, species thriving, and carbon safely stored.”
Dr. Anna Sammarco, Senior Director of Circular Business Development and Strategy at Circulose, added:
“Collaboration is key, but bold action is essential to protect natural ecosystems. Thank you, Canopy, for inspiring change! Together, we are making a difference with CIRCULOSE®—a proven, globally available material that turns yesterday’s textile waste into tomorrow’s fashion, replacing virgin materials at scale.”