United States, Kansas City: eVent Fabrics, a global leader in waterproof and breathable fabric technologies, is stepping up their efforts to provide the best weather protection and launching the new tagline “defy the elements” in response to the market’s explosive growth and a brand evolution that emphasises sustainably-minded performance technologies.
“Defy the elements” embodies a new vision for eVent, which aims to close the gap between the company’s objective to create cutting-edge, high-performing materials that push the limits of what is possible in outdoor gear and users’ reluctance to let the weather dictate their plans for outdoor adventures.
Chad Kelly, President of eVent Fabrics, stated, “Our products are the result of an unrelenting pursuit of excellence, where every fibre, weave, and layer is designed to stand up to nature’s harshest conditions.” “Defy the elements” is our catchphrase, which perfectly captures our dedication to quality and innovation. Enabling our users to confront the weather head-on is at the heart of what we do. No matter the weather conditions—heavy rain, strong winds, or extremely high or low temperatures—our textiles are designed to keep you dry and comfortable.
In addition to giving end users the assurance that eVent understands their demands and offers a variety of first-in-class laminates for a wide range of outdoor activities, the new slogan aims to pique the interest of both new and current brand consumers.
The new eVent slogan will be used in all brand communications, including hang tags and marketing literature.