According to a market research report, the “Feminine Hygiene Products Market by Nature (Disposable, Reusable), Type (Sanitary Napkins, Panty Liners, Tampons, Menstrual Cups), Region (Asia Pacific, North America, Europe, Middle East and Africa, South America) – Global Forecast to 2025”, size is projected to grow from USD 20.9 billion in 2020 to USD 27.7 billion by 2025, at a CAGR of 5.8%. Feminine hygiene products are personal care items used primarily by individuals who menstruate to manage their menstrual flow and maintain cleanliness and comfort during their periods. These products include menstrual pads, tampons, menstrual cups, and pantyliners. The market growth is driven by the rise in awareness about feminine hygiene management and the increasing disposable income of females.
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143 Market data Tables
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195 Pages and in-depth TOC on “Feminine Hygiene Products Market – Global Forecast to 2025”
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The major players in feminine hygiene products market include Johnson & Johnson (US), Procter & Gamble (US), Kimberly-Clark (US), Essity Aktiebolag (publ) (Sweden), Kao Corporation (Japan), Daio Paper Corporation (Japan), Unicharm Corporation (Japan), Premier FMCG (South Africa), Ontex (Belgium), Hengan International Group Company Ltd. (China), Drylock Technologies (Belgium), Natracare LLC (US), First Quality Enterprises, Inc. (US), Bingbing Paper Co., Ltd. (China), TZMO SA (Poland), Quanzhou Hengxue Women Sanitary Products Co., Ltd. (China), Rael Inc (US), Redcliffe Hygiene Private Limited (India), The Keeper, Inc. (US), STERNE (India), MeLuna (Germany), Diva International Inc. (Canada), Tosama (Slovenia), Premier Care Industries (US), Lambi (Mexico), Hygienic Articles (Mexico), Alyk, Inc. (US), Cotton High Tech – Cohitech (South Africa), and Sirona Hygiene Pvt Ltd. (India), among others.
Merger & acquisitions, investments & expansions, partnerships & collaborations, and new product developments are some of the major strategies adopted by these key players to enhance their positions in the feminine hygiene products market.
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The disposable segment accounted for the largest share of the feminine hygiene products market.
By nature, the disposable segment accounted for the largest market share. Feminine hygiene products such as sanitary napkins, tampons, and panty liners are considered under the disposable segment. In the last few decades, disposable absorbent feminine hygiene products have largely replaced older methods of managing menses across the globe. There are various advantages to use disposable feminine hygiene products such as they are comfortable and easy to use. Products include internal tampons, full-sized sanitary napkins or towels, both for use during menstruation, and panty shields, which can protect undergarments from light menstrual flow, spotting, or vaginal discharge and maintain cleanliness. The large share of the disposable segment can be attributed to the high awareness and usage of these disposable feminine hygiene products.
The sanitary napkins segment accounted for the largest share of the feminine hygiene products market.
By type, the sanitary napkins segment accounted for the largest market share. The large share can be attributed to their increased awareness compared to other feminine hygiene products along with easy availability. Sanitary napkins are easy to use and are available in different types. There are various design modifications happening in sanitary napkins to provide more comfort during the menstrual cycle.
Asia Pacific accounted for the largest share in the global feminine hygiene products market.
Asia Pacific accounted for the largest share of the feminine hygiene products market. The countries considered for study in the Asia Pacific feminine hygiene products market include China, India, Japan, Indonesia, Malaysia, and Thailand. Growing disposable income, rapid urbanization, and awareness about menstrual hygiene management are driving the feminine hygiene products market in this region. Recently, the Indian government announced plans to invest USD 160 million in the Suvidha initiative, a scheme to ensure proper access to sanitary napkins in rural areas of the country. The government plans to provide biodegradable sanitary napkins to the masses at the cost of USD0.00014 through this scheme. The government plans to involve high net worth individuals (HNIs) and corporates to assist in distributing sanitary napkins to underprivileged women across the country. These developments will further boost the demand for feminine hygiene products.
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