As per the recently published report by MarketsandMarkets™, The “Graphic Film Market by Product Type (Polyethylene, Polypropylene, Polyvinyl Chloride), Film Type (Opaque, Transparent, Translucent, Reflective), Manufacturing Process, Printing Technology, End-Use Industry, and Region – Global Forecast to 2028″, size is estimated to be USD 28.9 billion in 2023, and it is projected to reach USD 36.2 billion by 2028 at a CAGR of 4.6%. The graphic film is a specifically engineered film, which can be applied onto diverse surfaces such as windows, vehicles, walls, and floors. It is generally manufactured from several processes such as calendered, casting, and others. Several printing technologies can be used to print things over the film such as flexography, rotogravure, digital, and offset.
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- 261 Market data Tables
- 37 Figures
- 241 Pages and in-depth TOC on “Graphic Film Market – Global Forecast to 2028”
This report also provides a comprehensive analysis of the companies listed below:
The Graphic film chemicals market comprises major players such as 3M (US), Avery Dennison Corporation (US), DuPont de Nemours Inc. (US), CCL Industries (Canada), Fedrigoni S.P.A. (Italy), ORAFOL Europe GmbH (Germany), HEXIS S.A.S. (France), Arlon Graphics, LLC (US), Achilles USA Inc.(US), Dunmore (US), Drytac (US), LX Hausys (South Korea), and others. Expansions, acquisitions, joint ventures, and new product developments are some of the major strategies adopted by these key players to enhance their positions in the graphic film market.
Recent Developments in Graphic Film Market Industry
- In October 2023, Avery Dennison Corporation (US) partnered with Siser North America, to announce the retail launch of EasyPSV Starling, a pressure-sensitive vinyl film product.
- In October 2023, DuPont de Nemours, Inc. (US) announced its collaboration with United States Steel Corporation, to launch COASTALUME, which combines the strength and self-healing characteristics of U. S. Steel’s GALVALUME material with DuPont Tedlar Polyvinyl Fluoride (PVF) film.
- In October 2023, Drytac launched Polar Blockout UV opaque printable block-out film. It is the ideal solution for two-sided window graphics and other block-out layer requirements.
- In September 2023, Drytac announced the launch of its new ReTac Clear PET film in North America.
- In July 2023, Innovia (a subsidiary of CCL Industries (US)) invested in a new coating line to develop a new range of PVC-free films for the graphics sector at their site in Wigton, Great Britain.
- In March 2023, ORAFOL Europe GmbH (Germany) launched a new Oracle 651 Matte PVC film. It is used for indoor and outdoor applications. It is available in 18 vibrant, luxurious matte colors.
- In March 2023, HEXIS S.A.S (France) announced the acquisition of Stickittome, specializing in the supply of vinyl films for the printing and cutting process
- In March 2023, Avery Dennison Corporation announced the expansion of its product line by adding two products DOL 1060 Max & DOL 1360 Max.
- In November 2022, CCL Industries has launched a new generation of polypropylene, high gloss films, which are printable by both HP Latex and UV Inkjet systems.
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In terms of product types, the market is categorized into polyethylene (PE), polypropylene (PP), polyvinyl chloride (PVC), and other materials. Among these, polyvinyl chloride (PVC) emerged as the dominant material in the graphic film market in 2022, both in terms of market share and value. During the forecast period, it is expected to exhibit the highest compound annual growth rate (CAGR). PVC, a flexible thermoplastic material produced through the polymerization of vinyl chloride derived from ethylene (a petrochemical product) and salt, comprises 57% salt and 43% oil or gas. PVC products exhibit qualities such as durability, resistance to moisture, chemicals, and UV radiation, along with scuff-resistance properties, and abrasion-free adhesion.
Based on the film types
the market is divided into four segments: opaque films, transparent films, reflective films, and translucent films. In 2022, the opaque films segment held the most substantial market share, and it is expected to continue the growth of the graphic film market in both value and volume from 2023 to 2028. This is because opaque film, made from bi-axially oriented polyester, is distinguished by its elevated opacity, whiteness, and reduced transparency. Possessing robust mechanical strength and dimensional stability, these films are particularly favored for printing in various end-use applications, notably in the label and graphic industries.
The Graphic film market is segmented based on the end-use industries. Graphic film can be used in different end-use industries such as promotional & advertisement, automotive, industrial, and others. In the Promotional & advertisement industry, it is used in creating banners, portable signages, etc., which can be used to promote the business or provide information for products & services. In the automotive segment, it is used to wrap (either partially or fully) the vehicle, which enhances the appearance of the vehicle. Vehicle wraps are a cost-effective and long-lasting medium for promotional& advertising activities. In the industrial segment, it is used in the decoration of areas in residential and commercial complexes.
Based on the film manufacturing processes
the graphic film market is segmented into manufacturing processes such as calendered, casting, and others. However, out of several production methods, the calendered process is the most usable process. The calendered process for making graphic films offers a combination of controlled thickness, smooth surface finish, dimensional stability, printability, optical clarity, strength, and cost-effectiveness, making it a suitable choice for various printing and graphic applications.
Based on printing technologies
the graphic film is segmented into several printing technologies such as flexography, rotogravure, offset & digital. Out of these technologies, flexography is the most preferable choice for printing things over the film surface. This is attributed to several factors such as versatility, high-speed printing, quick changeovers, wide color range, excellent accommodation of different ink types, and others.
The Graphic film market is studied in five regions, namely, Asia Pacific, Europe, North America, South America, and
Middle East & Africa. Asia Pacific is the fastest-growing market of Graphic film globally. This is attributed to the rise in urbanization, rising industrialization, increasing disposable income, improving living standards, and rising automotive industry, which led to the rising demand for graphic film which supports the growth of the graphic film in the forecast period.