Harper Hygienics is adding feminine care products to its well-known Cleanic brand, which currrently includes cosmetic pads, buds and wipes.
In 2021, Harper Hygienics introduced Cleanic Naturals Organic Cotton, a pilot project for eco-friendly feminine hygiene products. The organic cotton sanitary pads with wings were a big success, with demand exceeding expectations. This has encouraged Harper Hygienics to expand its range of women’s hygiene products. Recently, the company has introduced products in different price segments, namely, Cleanic Soft, Cleanic Pure Cotton and Cleanic Naturals Hemp to cater to a wider range of customers.
The new Cleanic Soft pads are designed for young confident Z-generation women who are looking for novelties and want to stand out. Both day and night versions have a bright, well-recognized, eye-catching packaging design. The pads have a double absorbent layer that secure two times more absorbency than competitor products, as confirmed by laboratory tests. This, combined with a delicate elastic top layer and special wings, makes Cleanic Soft pads comfortable and easy to use.
Cleanic Pure Cotton pads have a top layer made of 100% organic cotton. The soft and breathable pads provide comfort and reliable leak protection with an attractive and creative packaging design to appeal to modern, active, and self-confident women. The exceptional delicacy for the skin was confirmed by 100% of respondents during a survey commissioned by Harper Hygienics.
Finally, Cleanic Naturals Hemp is a premium-quality product representing an extension of the Naturals line. The absorbent core of the pads is produced with organic cotton and hemp fibers with antibacterial and hypoallergenic properties, making them a natural solution for sensitive skin. The pads are dermatologist tested and free of fragrances and dyes.