Amsterdam, Netherlands, November 19, 2024 Due to the textile industry’s well-known complexity and numerous participants, transparency and traceability present serious difficulties. This is especially true for cotton. ARMEDANGELS and Sourcery are working together to transform the procurement of organic cotton through the Direct-to-GrowerTM initiative, which establishes a more equitable, effective, and transparent supply chain. Through direct connections between ARMEDANGELS and its suppliers and organic cotton growers in Gujarat, India, this project sets new benchmarks for more ethical business methods that are advantageous to all parties.
Increasing Visibility and Trust Throughout the Value Chain
This partnership’s main objective is to increase trust and visibility throughout the cotton value chain. The partner of ARMEDANGELS, Sourcery, is essential to procuring fibre that fulfil the brand’s exacting standards for integrity, quality, and supply. Sourcery streamlines the supply chain by cutting out middlemen and putting pre-commercial agreements with spinners in place, enabling ARMEDANGELS to present a thorough and genuine account of its organic cotton investment.
As a business, we don’t consider Direct-to-GrowerTM to be merely another marketing campaign. It’s how we drastically alter the current situation. By actively participating, learning new things constantly, and pushing the envelope, we are dedicated to having a real influence. In addition to Sourcery, The Impact and Innovation Director of ARMEDANGELS, Julia Aruni Kirschner, states, “We’re investigating new fibres, regions, and unparalleled levels of transparency—transforming the way trade is done, guaranteeing fairness and efficiency for everyone involved.”
A New Era of More Equitable and Effective Trade
By use of the Direct-to-GrowerTM initiative, ARMEDANGELS was able to acquire fibre, yarn, and fabric that satisfied its exacting requirements for transparency and quality. The collaboration permits for visibility down to farm level, ensuring transparency in pricing and trade efficiency. This marks the beginning of a new approach to cotton sourcing—one that is transparent, fairer, and efficient for all stakeholders, especially the farmers.
Increasing Collaborations and Innovation
The alliance with Sourcery has further solidified ARMEDANGELS’ dedication to obtaining organic, non-GMO cotton. This partnership not only benefits the brand not only meets its transparent sourcing objectives but also helps it to establish long-term connections with growers using the Direct-to-GrowerTM service from Sourcery. With Sourcery’s continued support, ARMEDANGELS plans to explore new fibers and regions, pushing the boundaries of transparent and more sustainable trade.
“ARMEDANGELS is more than just creating an open supply chain. They’re making
chances that are advantageous to all parties involved, emphasising the significance of the Direct-to GrowerTM strategy. With this research, we have expanded the potential of primary data. confirmation, laying the groundwork for incorporating important social standards into our work. says Sourcery’s Director of Brand Engagement, Rui Fontoura.
Join the Webinar: ARMEDANGELS’ Transparent Cotton Value Chain Journey
ARMEDANGELS, in collaboration with Sourcery and their supply chain partners, invites you
to an exclusive webinar to explore the transformative journey of their cotton value chain—
from grower to consumer.
� Date: 28 November 2024
⏰ Time: 11:00 AM CET / 3:30 PM IST
This webinar offers a deep dive into ARMEDANGELS’ groundbreaking approach to creating a transparent, trust-driven, and impactful cotton value chain. The session is open to everyone – media, industry professionals, and consumers who are curious to learn what it truly takes to go Direct-to-Grower and foster transparency and trust in trade. Don’t miss this opportunity to gain valuable insights and join the conversation on sustainable and ethical practices in the textile industry.
Register Now: https://us06web.zoom.us/webinar/register/WN_NdxNZXhQSJGSQMiNo3girg