December 5, 2024, Delhi The newest additions to Canopy, a global movement and solutions-driven environmental non-profit dedicated to protecting the world’s forests that are vital to biodiversity and climate change, are Indian fashion brands Doodlage, Lovebirds, Ka-Sha, Paiwand Studio, Sonam Khetan, and Urvashi Kaur. Canopy also aims to accelerate Next Gen solutions for the fashion industry. Together with Canopy’s global network of over 950 businesses and Indian sustainability champions Flipkart and Anita Dongre, these brands further cement India’s expanding position in the global movement towards circular supply chains and forest conservation.
This news comes after some of India’s most innovative fashion designers, businesses, and innovators came together at Canopy’s recent Fashion for Forests event in New Delhi. Talks centred on lowering the effect and risk of sourcing for the sector. on Ancient and Endangered Forests and expanding Next Gen materials, which use agricultural waste and recycled clothes as inputs for textile and packaging manufacturing instead of trees. The occasion highlighted India’s capacity to take the lead in developing sustainable, low-carbon materials.
Nicole Rycroft, the founder and executive director of Canopy, stated that these businesses “reflect the soul and future of Indian fashion — craftsmanship, innovation, and being on the leading edge of the sustainability transition.” “India has a fantastic chance to not not only preserve its abundant biodiversity but also emerge as a world leader in low-impact Next Gen textiles that reduce air pollution and climate change while promoting community progress. We are thrilled to partner with these trailblazing brands to turn India’s opportunity into reality.”
India is in a unique position to promote Next Gen Solutions, which are substitutes for traditional wood fibres in paper, packaging, and textiles. These materials are frequently derived from items that would otherwise be burned (agricultural leftovers) or landfilled (discarded textiles). An estimated 500 million tonnes of agricultural leftovers, such as rice straw and wheat, are burnt each year in India, contributing to severe air pollution and 3.5% of global warming. India can increase the production of Next Gen materials by up to 10 million tonnes per year by turning these leftovers into textiles and packaging. By doing this, India will be able to compete as a pioneer in the world of low-carbon, circular materials, lessen environmental damage, and provide farming and urban areas with sustainable economic prospects.
At Lovebirds, we think that responsible and purposeful creation is important. As part of our efforts to preserve forests and give sustainability top priority in all facets of our operations, from sourcing fabrics to packaging, we have partnered with Canopy Planet. said The founders are Amrita Khanna and Gursi Singh.
With the participation of Doodlage, Lovebirds, Ka-Sha, Paiwand Studio, Sonam Khetan, and Urvashi Kaur, the CanopyStyle project now has 560 brand partners worldwide, with a combined yearly turnover of over $1.06 trillion. Companies can By buying from viscose manufacturers who achieve green shirt status in Canopy’s Hot Button Report, an annual ranking of global viscose producers, they may instantly reduce their risk of sourcing from Ancient and Endangered Forests. Furthermore, 432 dedicated businesses with yearly sales of over $240 billion have joined Pack4Good, Canopy’s campaign to ban the use of virgin forest fibre in paper packaging.
Through this collaboration, Ka-Sha is advancing its efforts to promote responsible production and consumption by pledging to protect forests through the choices we make regarding paper, packaging, and fabric. Collaborating with Canopy will enable us to accomplish shared objectives and more successfully sustain our current circular system. Their regulations will establish a strong framework that will allow us to assess our work more effectively and expand our network of socially aware creators. Their innovation with Next Gen Materials will give us the chance to explore newer materials and expand the possibilities of what our work could look like in the future.” said Karishma Shahani Khan, Founder of Ka-Sha.
These collaborations are good examples of how fashion can influence environmental change for the better.
By producing circular apparel and packaging from textile waste and agricultural wastes, these Indian companies are demonstrating that innovation, economic expansion, and Sustainability and sustainability go hand in hand.
Read about the brands in this announcement.
Read quotes from the six new brands in today’s announcement.