With an emphasis on clothing, Green Threads is developing cutting-edge digital products. passports as the EU Green Deal’s requirements come into force
Southampton, England — (Released Right Away) – The Hampshire-based company Green Threads DPP, which supplies Digital Product Passports (DPP) to the workwear, outdoor gear, and uniform sectors, is formally launching to assist firms in combating greenwashing and adding value. chain transparency and remain ahead of the EU Green Deal DPP’s unfulfilled requirements.
Green Threads will assist businesses in swiftly and efficiently navigating the DPP landscape, engaging customers, and ushering in the next era of manufacturing by collaborating directly with universities, textile suppliers, brands, governmental organisations, and manufacturing facilities worldwide. transparency of the product.
“Brands stand to benefit greatly from implementing a Green Threads DPP solution, given the pending regulations and worries about greenwashing,” stated Iain Kettleband, CEO of Green Threads. Together with our partners and clients, we measure and audit the different components. throughout the whole product lifecycle, promoting responsibility and ongoing development. We provide companies and customers with easily accessible data so they can make well-informed purchasing decisions, which adds value. Most importantly, our system provides a comprehensive environmental supply chain and goes above and above the law. openness as well as a vibrant platform for showcasing a multitude of data on recycling, maintenance guidelines, business goals, and ethical certifications.
All clothing marketed in the EU will need to have some kind of DPP by 2030. DPPs will be available as an NFC chip, RFID tag, or QR code that can be scanned at any location along the value chain. Consumers, compliance officials, and brand reps will all soon have access to a wealth of product data at their fingertips, such as a product’s provenance, environmental impact, water usage, material composition, certifications, and end-of-life concerns.
Following an examination of a brand’s supply chain and the creation of a variety of DPPs for the clothing being manufactured, Green Threads will aggressively pinpoint opportunities for sustainability enhancements and offer suggestions using customised Carbon Reduction Plans that assist suppliers and manufacturers in establishing and achieving decarbonisation targets.
There are several advantages of using a DPP:
● Adhere to Green Deal rules for EU clothing and footwear sales ● Get rid of Greenwashing
● Establish and convey sustainability objectives to purchasers ● Display credentials related to ethics and sustainability
● Offer measurable and actionable information for future sourcing choices ● Promote brand message to final consumers directly by establishing an additional interaction point.
Beyond merely adhering to EU rules, anybody using DPPs will be able to demonstrate sustainability credentials, set themselves apart from the competition, and use cutting-edge direct consumer marketing—all while eliminating “greenwashing.” previous.
Brands interested in hearing more can contact Scott Kaier at scott@greenthreadsdpp.com.