In a bold move towards customer convenience and sustainability, Mayer & Cie., a leading provider of circular knitting machines, has launched my.shop—a cutting-edge web shop designed to streamline the procurement of spare and wear parts.
“Making life as easy as possible for our customers is our priority,” emphasizes Benjamin Mayer, Managing Director of Mayer & Cie. The my.shop platform offers three efficient shortcuts for knitters to locate the necessary parts: searching by serial number, employing a free text search, or navigating by machine family.
For unparalleled efficiency, Mayer recommends the “Registered Machines” feature. By registering their machines on my.shop, customers unlock a tailored shopping experience. The platform not only recognizes the model and make but also understands the unique specifications of each registered machine. This ensures that customers can order precisely the parts they need, reducing unnecessary shipments and benefiting the environment.
“We value our regular customers highly,” declares Benjamin Mayer, unveiling the my.loyaltyclub—a customer retention program aimed at rewarding frequent buyers. Users who consistently order machine components, consumables, or upgrade kits can enjoy discounts of up to ten percent, depending on their previous year’s order volume. The loyalty program starts with a two percent discount on annual orders exceeding €2,000, escalating to a substantial ten percent on orders surpassing €162,000. To sweeten the deal, new members receive a €50 voucher upon registering at my.loyaltyclub, redeemable on the web shop.
To introduce my.shop to a broader audience, Mayer & Cie. is rolling out a creative advertising campaign featuring more than a dozen short video clips. These captivating snippets will showcase dogs, racing cars, and donuts, emphasizing my.shop as “a knitter’s best friend.”
“We are thrilled to present my.shop to a wide audience and are excited to use an angle we haven’t adopted so far,” concludes Benjamin Mayer. With my.shop, Mayer & Cie. is not just transforming the knitting machine industry; they’re redefining customer convenience and loyalty in the digital era.