Messe München expands its operations in Africa the Middle East

Bhupinder Singh is appointed President IMEA

By consolidating responsibility for this region under “IMEA” (India, Middle East, Africa), Messe München is enhancing its strategic emphasis on the Indian, Middle Eastern, and African areas. Bhupinder Singh took up the role of President IMEA’s crucial role on January 1, 2025. He was appointed CEO of Messe München India in 2016, and since then, he has successfully guided the company to become the second-largest overseas affiliate of the prestigious Messe München Group. Bhupinder Singh is in charge of Messe München’s activities in Africa in addition to India.

Bhupinder Singh will spearhead Messe München’s Middle Eastern market debut with his new regional duties. Additionally, he will join the Board of Directors of Messe München’s MMI Asia Singapore. umbrella group including the Middle East, Africa, India, and China.

According to CEOs Stefan Rummel and Reinhard Pfeiffer, “Bhupinder Singh is distinguished by his strategic vision, his profound comprehension of the dynamics of the trade fair industry, and his exceptional leadership”:”He has already achieved remarkable success with our Indian affiliate and is now planning to launch our trade shows in the Middle East. His accomplishments are remarkable: since 2016, Bhupinder Singh has nearly doubled the firm’s sales income and increased the number of events the company hosts in India from seven to over twenty events.

“Being the leader of the IMEA region is a chance to influence the direction of trade shows in some of the most vibrant markets in the world,” says Bhupinder Singh, President of IMEA (India, Middle East, Africa), Messe München, and CEO of Messe München, India: “We want to drive transformative growth throughout India, Africa, and the Middle East by fostering innovation and creating platforms for meaningful partnerships.”

Messe Münche, one of the top organisers of trade shows globally, showcases the future at almost 90 trade shows. Twelve of the top trade shows in the world, including bauma, BAU, IFAT, and electronica, are among them. The Messe München portfolio includes consumer and capital goods trade shows, as well as new technologies. It arranges trade shows in China, India, Brazil, South Africa, Turkey, Singapore, Vietnam, Hong Kong, Thailand, and the United States in collaboration with its 1,300 group workers and affiliated businesses. Having a global network Messe München operates globally through its network of linked businesses and overseas agents. Approximately 50,000 exhibitors and three million visitors from Germany and other countries attend more than 150 events annually. Because of this, Messe München is an significant economic engine that produces buying power of billions.

The exposition grounds, the International Congress Centre Messe München, the Conference Centre North, and the MOC – Event Centre are among the venues available for a broad range of events through the LOCATIONS DER MESSE MÜNCHEN. Munich-Freimann is home to the Centre Messe München.

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