In a significant move, global diversified manufacturer Milliken & Company has introduced a transformative rebranding initiative for its healthcare business, announcing the birth of OVIK Health. This strategic rebrand not only signifies a fresh beginning for Milliken’s healthcare division but also underscores the company’s unwavering commitment to providing cutting-edge solutions to the healthcare industry.
Under the visionary leadership of Halsey Cook, President, and CEO of Milliken & Company, OVIK Health is set to usher in a new era of innovation, with a strong focus on positively impacting the healthcare landscape. “Launching OVIK Health marks a new era in our work to positively impact the healthcare industry,” expressed Cook. “Through OVIK, we reaffirm our commitment to providing innovative healthcare solutions and open the door to future opportunities that can heal, protect, and support patients.”
This rebranding endeavor is already underway and is expected to be fully completed by December 1, 2023. Milliken Healthcare Products, LLC, which will now operate under the OVIK Health brand, is slated to retain its existing product names, ensuring continuity and recognition for their trusted healthcare solutions.
OVIK Health, as a subsidiary of Milliken & Company, leverages the chemical and textile expertise that has been a hallmark of the company’s legacy. The portfolio is further enriched by the integration of Andover Healthcare’s cohesive and compression innovations, following Milliken’s acquisition of Andover Healthcare in 2019.
Among the standout offerings from OVIK Health are their proprietary Active Fluid Management technology for wound dressings, the SelectSilver antimicrobial technology, and the EasyTear technology for cohesive and compression products. These innovations, alongside Milliken’s complete line of healthcare solutions, will continue to be available under the OVIK Health brand.
Shri Parikh, EVP of Milliken and President of OVIK Health, emphasized the company’s ongoing commitment to advancing healthcare technologies for the betterment of patient care. “That commitment does not change with the launch of OVIK Health. It unites us as a team of innovators with a single brand and clear mission of advancing healthcare technologies to improve patient care.”
The introduction of OVIK Health marks a pivotal moment in the evolution of Milliken & Company’s healthcare business. As the healthcare industry continues to evolve and innovate, OVIK Health is positioned to be at the forefront, delivering groundbreaking solutions that heal, protect, and support patients worldwide. With this rebrand, Milliken & Company reinforces its dedication to providing reliable and innovative healthcare products that make a difference in the lives of patients and healthcare professionals alike.