October 3, 2024, Mumbai: ReCircle’s flagship and most popular consumer-driven initiative, Diwali Waste Collection Drive is a testament to the brand’s commitment to building a circular world.
In order to ensure full traceability and transparency, ReCircle is returning this year with its largest Diwali Waste Collection Drive in Mumbai, which will take place from October 14–27, 2024. The goal is to gather an incredible 40,000 kg of waste, or 14 lakh chip packets, and divert it from landfills and our water bodies back into the economy.
ReCircle’s evolution from a platform for scrap dealers to a clean-tech startup enabling businesses and consumers to stop plastic pollution, and more recently adopt textile waste recovery practices underscores the brand’s vision of taking action to achieve circularity.
Additional details on the Diwali Waste Collection Drive –
People, households, societies, gymkhanas, clubs, schools, colleges, offices, collaborative spaces, etc. are all eligible to take part.
Where to sign-up: Sign up for a free door to door pick-up via form here: https://recircle.in/diwali/
Locations: ReCircle wants to reach more than 3,000 homes in Mumbai. Western Line Mumbai Central Line Navi Mumbai
Dates: October 14-27, 2024
Types of waste: All types of dry waste including paper, cardboard, plastic, metal, glass, e-waste, clothing, footwear and utensils.
Logistics: 150+ Vehicles, 3000+ Gunny Bags, 150+ Volunteers, 150+ Workers
“This year our mission is even more ambitious — to divert a staggering 40,000 kgs of waste and we believe in the power of community towards circularity to make this happen. Consumers are eager to incorporate sustainability and change their consumption habits. Which is why we believe every sign-up will have a significant impact in creating a cleaner Mumbai. With the drive, we can together recycle our #PuranaSamaan and keep it all out of landfills and oceans.”, said Rahul Nainani, CEO & Co-Founder, ReCircle.
“The collected waste will be segregated by ReCircle’s informal waste workers or Safai Saathis at our Material Recovery Facility (MRF), Dahisar, Mumbai, where it will be cleaned, processed and bailed. This processed waste will then be sent out to recyclers who convert it into granules. The granules are then converted to new products”, said Gurashish Singh Sahni, COO & Co-Founder, ReCircle.
Formed in partnership with Dabur India Limited, all the proceeds from individual households, societies, schools, colleges and offices of #PuranaSamaan will be donated to ReCircle’s partner NGO for the last four years, St. Catherine School of Siena and Orphanage. The non-profit aims to provide a safe space for underprivileged children and empower them through education and rehabilitation-based projects. The flagship initiative in Mumbai transforms waste into something truly valuable for those in need. By diverting waste with ReCircle, people are not just decluttering your space—they’re contributing to a brighter future for underprivileged children. Together, it’s possible to turn waste into a treasure that makes a real difference.
Over the past three editions, ReCircle has consistently doubled its environmental and social impact. Starting with approximately 5000 kgs in 2021, the company reached 10,000 kgs in 2022, and 20,000 kgs in 2023. Last Diwali, through the hard work and dedication of our team, and the collective spirit of Mumbai, ReCircle met its goal by collecting 20,369 kgs. This festive season, ReCircle is, once again redefining the narrative around waste.