In a remarkable collaboration that’s set to reshape the fashion industry landscape, Otrium, the pioneering off-price online fashion platform, has joined forces with Bleckmann, a global leader in supply chain solutions. Together, they’re not just creating a buzz, but a powerful ripple effect that promises a greener, more sustainable tomorrow.
Otrium, known for its innovative approach to fashion retail, burst onto the scene in 2017, captivating fashion-forward hearts in Amsterdam. Then, just two years ago, they made their dazzling debut in the United States in October 2021. Today, they are turning heads not just for their chic collections but for their commitment to a cleaner, more responsible fashion industry.
Earlier this year, Otrium made headlines again with the release of their groundbreaking report – the Otrium Impact Report 2022. This report, in partnership with climate tech start-up Vaayu, takes us deep into the heart of sustainability. It’s not just about fashion; it’s about forging a path towards a more circular and eco-conscious world.
So, what’s the big deal in this report, you ask? Brace yourselves! In 2022, Otrium didn’t just sell fabulous fashion finds; they became warriors in the fight against climate change. According to the report’s findings, they prevented a staggering 6,496 tons of carbon emissions (CO₂e) from entering our atmosphere. That’s equivalent to taking thousands of cars off the road and allowing us all to breathe a little easier.
But that’s not all. Otrium also played a pivotal role in reducing fashion waste. In a world where unsold stock often finds its way to landfills, Otrium gave fashion brands a lifeline. They prevented a whopping 104 tons of waste from cluttering our planet. That’s the weight of 1,300 refrigerators or 20 adult elephants, folks!
This remarkable achievement underscores Otrium’s commitment to providing a sustainable solution for fashion brands to clear their unsold inventory. They’re not just reducing waste; they’re redefining the rules of fashion. Otrium is proving that being environmentally responsible and profitable can go hand in hand.
Now, here’s where Bleckmann steps into the limelight. With a turnover of €545 million and a global workforce of 5,000 employees, Bleckmann brings its wealth of experience and investments in IT solutions to the table. Together with Otrium, they’re poised to create a seamless, uniform platform to serve fashionistas worldwide.
This partnership isn’t just about clothing; it’s about making a statement. It’s a bold declaration that fashion can be fabulous and eco-friendly, that profits can coexist with sustainability, and that two visionary companies can join forces to create a global fashion revolution.
Stay tuned as Otrium and Bleckmann continue to make waves in the fashion world. One thing’s for sure: this is a partnership that promises to redefine the future of fashion, one sustainable step at a time. Fashion-forward and eco-conscious? That’s a trend we can all get behind!