Mumbai, April 23rd, 2024
Pepperfry, India’s top e-commerce furniture and home decor brand, has launched a new campaign called ‘Fashion for Home’ that aims to redefine interior styling. This unique ad seeks to connect personal fashion and home decor by finding important connections between the two. Catering to a young population, while simultaneously engaging a bigger mass audience, ‘Fashion for Home’ draws inspiration from the world of fashion to elevate home décor to new heights of refinement and flair. At its core, the campaign emphasizes the idea that, just as people diligently manage and arrange their clothing, the same level of attention and creativity can be extended to furnishing and decorating their homes. In essence, accessories are the equivalent of dcor in a home.
Pepperfry has collaborated with ‘StyleMati’, a well-known fashion company, to target a fashion-conscious demographic. The campaign pictures feature models wearing wonderfully crafted StyleMati clothes against a backdrop of elegantly decorated Pepperfry houses. This cooperation exemplifies ‘Making Homes as Fashionable as You’.
Archana K., Lead, Brand Marketing at Pepperfry, expressed excitement for the new campaign, ‘Fashion for Home,’ which encourages fashionistas to dress their houses as painstakingly as they do themselves. At Pepperfry, we think that one’s house should reflect their particular style just as much as their apparel does. With ‘Fashion for Home,’ we hope to inspire people to do just that and see their living environments as extensions of their identity.”
This campaign highlights Pepperfry as a one-stop destination for all your home styling needs, with over 60,000 options in Home Decor, Lamps & Lighting, Kitchen & Dining and Furnishings, allowing you to create homes as fashionable as you.
Pepperfry stands as India’s premier marketplace for furniture and home products, presenting customers with an extensive array of furniture and home products. Renowned for its steadfast commitment to quality, convenience, and innovative solutions in home furnishing, Pepperfry continually sets the industry standard.