As the Atalanta team’s “Sponsor del Cuore” (Heart Sponsor), RadiciGroup reaffirms its dedication to the role.
July 23, 2024 – We are happy to announce that RadiciGroup and Atalanta Bergamasca Calcio have decided to extend their collaboration until the 2024–2025 season. RadiciGroup has announced that it would serve as the “Sleeve Partner” for the UEFA Champions championship and Coppa Italia matches, as well as the “Sponsor del Cuore” (Heart Sponsor) for the Italian Serie A championship and the Supercoppa Italia, which will take place in Riyadh in January 2025.
It follows that RadiciGroup continues to be the “Sponsor del Cuore” of the Atalanta squad, extending the collaboration that began in 2017. RadiciGroup has consistently provided assistance to the Atalanta administration, coach, players, and staff during these years of rising success for the Nerazzurri. This partnership is built on common values like paying attention to the field, having a strong affinity for the colors black and blue, and being able to play an amazing game that brings out the best in every player on a winning team. With a victory against the Bergamo supporters and the Europa League title, Atalanta wrapped up the 2023–24 campaign. RadiciGroup was there for the squad during this amazing adventure, which saw them develop and dominate the global football scene.
“We are really happy to carry on with our partnership with Atlanta,” Radici Group Vice President Maurizio Radici stated. This collaboration is based on shared values and objectives rather than merely sponsorship. RadiciGroup and Atalanta represent our region and share a common goal of striving for greatness. The team’s triumph in the Europa League is truly remarkable, and we are honored to have contributed to their accomplishment. We are convinced that by working together, we can accomplish new and challenging objectives, therefore we will continue to support this team with the same zeal and dedication.
“Luca Percassi, CEO of Atalanta BC, remarked, “It is genuinely a tremendous joy to continue our cooperation with RadiciGroup, which we consider more than just a basic working connection.”Over the years, significant synergies with RadiciGroup have been developed, consolidating both of our brands. The journey we began in 2017 is still being followed, upholding the principles that have always brought us together.
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