In a groundbreaking move, retail stalwarts Marks & Spencer (M&S) and Wake Up Kick Ass (WUKA) have embarked on a campaign that is reshaping the landscape of period products. The joint initiative, aptly named ‘Say Pants to the Tax,’ is rapidly gaining momentum as politicians, charities, and businesses rally behind the cause.
With a resolute determination to level the playing field, M&S and WUKA’s campaign aims to eliminate the Value Added Tax (VAT) imposed on period pants. This innovative approach challenges traditional norms and strives for a more inclusive and accessible menstrual product landscape.
Since its launch a mere two weeks ago, the ‘Say Pants to the Tax’ campaign has garnered remarkable support from all corners of society. Politicians, recognizing the significance of this cause, are championing the initiative to make menstrual hygiene products more affordable and equitable. Charities dedicated to women’s health are also throwing their weight behind the campaign, emphasizing the critical importance of providing accessible and budget-friendly period products.
Notably, prominent businesses are uniting under the campaign’s banner as well. M&S, a leading name in the retail industry, has pledged an unprecedented commitment to their customers. The company has vowed to pass on the entire cost-saving resulting from the elimination of VAT directly to the buyers. This means that the price of a three-pack of period knickers, which currently retails at £20, will see a substantial reduction to just £16.
Other major players in the retail sector, such as Sainsbury’s, Mountain Warehouse, and Earthwise, have also extended their support to this trailblazing movement. As these influential brands align themselves with the cause, it is evident that the conversation surrounding period products and the impact of taxation is reaching new heights.
M&S and WUKA, in a joint press release, voiced their unwavering commitment to the campaign’s underlying principles. They see this initiative as a stepping stone towards a more equitable society, where menstrual hygiene is not only affordable but also fosters inclusivity and empowerment. By challenging the status quo and driving a much-needed change in perception, these two retail giants are setting a precedent that others are eager to follow.
The ‘Say Pants to the Tax’ campaign is a testament to the power of collaboration and determination in achieving transformative change. As it continues to gain ground, it serves as a reminder that the pursuit of equality is a journey that requires collective effort and the willingness to challenge conventional norms. With M&S and WUKA at the helm, and a growing coalition of supporters behind them, the future of accessible period products seems brighter than ever before.