Dubai-based PureBorn, a trailblazing vegan baby products brand, has inked a groundbreaking exclusive distribution deal with Swiss powerhouse Laboratoire Naturel. The agreement paves the way for PureBorn’s eco-conscious and hypoallergenic nappies, crafted from organic bamboo, to make a splash in the expansive European market.
Laboratoire Naturel, a renowned personal care manufacturer hailing from Switzerland, is celebrated for its commitment to producing high-quality wet wipes and soaps that not only prove effective but also champion environmental sustainability.
This strategic partnership unlocks doors for PureBorn to penetrate the broader European market, offering direct distribution through its new global PureBorn website. The deal extends further, securing coveted contracts with Amazon across key European countries, including France, Germany, Netherlands, Belgium, Poland, Italy, and Spain.
Hannah Curran, the visionary founder and CEO of PureBorn, expressed her excitement about the collaboration, emphasizing the anticipation from European families eager to access PureBorn’s products. “The next few months are going to be an adventure,” she declared, highlighting the dynamic edge each member of the Laboratoire Naturel team brings to the partnership.
Vahagn Manukyan, CEO of Laboratoire Naturel, echoed the enthusiasm, deeming the collaboration a milestone. “We join forces to provide sustainable and innovative hygiene solutions for families,” he stated. With a wealth of distribution experience across Europe, Laboratoire Naturel aims to broaden the reach of PureBorn products, presenting customers with an extensive range of sustainable options.
Pavel Verblyudenko, CCO of Laboratoire Naturel SA, praised PureBorn’s exceptional brand strength and consumer appeal. “Their unwavering commitment to integrity and values deeply resonates with the principles we uphold at Laboratoire Naturel,” he added.
The much-anticipated distribution deal will make the complete range of PureBorn products available to European parents starting mid-November. This marks a significant stride for the brand that has already established a strong presence in major UAE retailers like Carrefour, Lulu Hypermarket, and Union Co-op, in addition to its own e-commerce platform.
As PureBorn sets its sights on becoming a household name across Europe, the collaboration with Laboratoire Naturel promises to deliver sustainable and innovative solutions for families seeking high-quality, eco-friendly baby products.