An innovative way to prevent fabric “permastink” that gives laundry products better, longer-lasting freshness
October 8, 2024, Brussels
In response to the growing need for freshness in fabric care, Syensqo presents Mirapol® Hygiene Boost, an inventive component. This polymer has the best interaction with cloth. surfaces to stop the formation of odours that linger after washing, a condition called “permastink.”
According to Max Chabert, “consumers are increasingly looking for efficient solutions against persistent malodours amid the growing trend of freshness claims in laundry products.” Manager of Global Marketing for Home Care at Syensqo. “A lot of people are using products like in-wash scent boosters to prolong and preserve pleasant scents throughout wash and wear cycles.” fabric life. These demands are met by Mirapol® Hygiene Boost, which provides persistent odour control.
Mirapol® Hygiene Boost improves a variety of fabric care products, including fabric softeners, liquid laundry detergents, and refreshing sprays, by avoiding odour accumulation over several washes. Its smooth incorporation into these formulations enables improved performance without sacrificing their main productivity. It is simple to include into continuous liquid production processes due to its concentrated liquid state.
As Syensqo keeps innovating in the fabric care industry, Mirapol® Hygiene Boost is a state-of-the-art innovation to satisfy the expanding market need for prolonged freshness and defence against permastink, demonstrating Syensqo’s dedication to providing specialised high-performance solutions. Mirapol® Hygiene Boost will be shown by Syensqo at the SEPAWA Congress, October 16–18, 2024, Berlin, Germany.