Understanding the importance of Jute fibre and the need to promote the jute and jute diversified products, The National Jute Board (NJB) under the Ministry of Textile, Govt. of India has launched a scheme called “Jute Mark India” (JMI) on 9th July 2022. Textiles Committee (TC) under the Ministry of Textiles, Govt. of India and is implementing agency of Jute Mark India across the country.
All registered users are entitles for Jute Mark India Labels, The JMI label will provide a collective identity to the Jute products and can be used not only for popularizing the jute products but also serve as an assurance for the buyers / consumers. Everyone involved in manufacture, craft (artisans), Retailing of traditional as well as diversified products of jute can register under this scheme. The Jute Mark India label can be affixed to any products that contain a minimum of 50% by weight of jute fibre in the jute Portion. Jute Mark labels are 1inch X 2inches dimension taffeta cloth label containing JMI Logo and a unique QR code. The Registered user details are embedded in the QR code. All the registered entities will be eligible for using JMI labels on their products to indicate that the product in of jute origin from India.
To facilitate Jute mark India registration of all stake holders involved in production and manufacture of the jute and diversifies jute products, the Textile Committee has developed an portal traces-textile.gov.in and an mobile App. Now the stake holder can submit application and demand for labels from their comfort without man-day loss or wage loss. Moreover, the unique QR code printed on each label carry manufacturer information and therefore serves as market linkage to the artisans and other manufacturers.
The newly developed portal and the mobile Apps were launched by the Smt. Dharshana Jardhos. Smt. Rachna Shah, Secretary (Textiles), Smt. Prajakta L Verma, Joint secretary (Fibre), Sh. Rajiv Saxena, Joint Secretary, Ministry of Textile, Govt. of India and Sh. Prashant Kumar Singh, CEO, GeM were also present.