- As the top-ranked product in Canopy’s Hot Button Report 2024
- Birla Cellulose further solidifies its position as a pioneer in ethical wood sourcing by receiving the highest grade of “Dark Green Shirt” for the sixth year in a row
Fashion companies and retailers can now independently evaluate Man-Made Cellulosic Fibres (MMCF) providers for their forest fibre sourcing according to Canopy’s annual Hot Button Report, a non-profit organisation with an environmental focus.
Canopy’s annual Hot Button Report, a non-profit with an environmental focus, states that fashion firms and retailers may now independently assess Man-Made Cellulosic Fibres (MMCF) suppliers for their forest fibre sourcing.
In order to create Next Gen Solutions, Birla Cellulose keeps funding research and development. It also carries out lab and pilot-scale tests using a broad range of feedstocks. To lessen its impact on forests, the corporation will create and greatly expand the usage of Next Gen Solutions.
Nicole Rycroft, Executive Director of Canopy, expressed her sincere gratitude to Aditya Birla Group for once again taking first place in the company’s 2024 Hot Button Report. “We applaud their diligent efforts to eliminate endangered and ancient forests from the MMCF.” supply chain and are inspired by their steady advancements in bringing Next Gen fibres to the mass market. We look forward to their continued leadership in 2025 in driving the sector’s transition to low-carbon Next Gen production.”
Concerning Canopy’s Hot Button Report:
When fashion designers and retailers want to be sure they are procuring from MMCF producers who are ethical, they turn to Canopy’s Hot Button Report. removing the threats to their supply chain posed by deforestation and biodiversity loss. Since more than 550 international companies are seeking to source, the significance of environmentally friendly business practices in the textile sector has in fact acquired a lot of traction. from the makers of “green shirts.” AWith a combined yearly turnover of nearly US $1 trillion, the aforementioned businesses’ pledge may be seen as a significant positive move. The “dark green shirt producer” rating has increased in importance. remarkable level of brand recognition and represents the greatest degree of implementation of Canopy Style requirements for Ancient and Endangered Forest conservation, transparency, Traceability and next-generation solutions.
One of the top producers of Man-Made Cellulosic Fibres (MMCF) with an emphasis on sustainability is Birla Cellulose, the Cellulosic Fibres division of the Aditya Birla Group.
Birla Cellulose runs eleven pulp and fibre production facilities that use closed-loop, ecologically friendly technology that include recycled materials and improved natural resource conservation. Its five cutting-edge research facilities are furnished with cutting-edge infrastructure, including pilot plants. The fibres from Birla Cellulose are manufactured utilising a closed-loop method that uses sustainable wood and has much fewer carbon emissions and resource use. Birla Cellulose works closely with both its upstream and downstream partners to improve the sustainability of its value chain on a larger scale.