The Netherlands, Utrecht, February 10, 2025: We are pleased to welcome Tricia Carey as a Strategic Advisor to Green Story, a premier sustainability platform that provides fashion companies and manufacturers with data-driven impact measurement and transparency. With the goal of assisting fashion companies in measuring and communicating their supply chain and product sustainability initiatives, Green Story keeps growing its knowledge by collaborating with professionals in the field who promote significant change.
Throughout her more than 25-year career in the textile and clothing business, Tricia has continuously spearheaded ground-breaking projects in circular economy tactics, sustainable innovation, and international industry collaborations. She is a key player in changing the fashion supply chain because of her ability to balance corporate expansion with environmental stewardship.
Throughout her career, Tricia has been a driving force behind sustainable change, garnering praise for her creative approach to international collaborations and her thought leadership in the field of sustainable design. She was instrumental in the launch and growth of the TENCEL brand in North America at Lenzing Fibres, helping to position it as a standard for ethical fibre innovation. Long-term industry-wide adoption of sustainable materials was facilitated by her capacity to establish solid partnerships with mills, retailers, and brands. Additionally, she was the founder of Carved in Blue, a well-known platform that has promoted discussion and thought leadership on environmental issues.
Tricia most recently played a key role at Renewcell in promoting Circulose, a revolutionary recycled material that has revolutionised the concept of circularity in fashion. In order to promote systemic change, her work made clear how important it is for material developers, brands, and legislators to work together.
The CEO of Green Story, Akhil Sivanandan, expressed his excitement over Tricia’s hiring: “We are really happy to have Tricia Carey join Green Story. She has spearheaded the sustainable transformation of the fashion industry, and as we continue to provide manufacturers and brands with reliable impact data, her leadership and insights will be crucial. The core of Green Story’s strategy for impact and growth is reflected in her personal dedication to sustainability and collaborative growth. Her knowledge will help us achieve our objective of making sustainability quantifiable, open, and feasible.
“Green Story is redefining how the fashion supply chain engages with sustainability,” said Tricia Carey, who was thrilled about the new position. Green Story is giving businesses the resources they need to take significant action in response to the rising need for accountability and data-driven impact evaluation. I appreciate their partnership focused approach, fostering collaboration and innovation in this space. I’m excited to collaborate with Akhil and the Green Story team to advance the sector and establish sustainability as a key component of corporate strategy.”
With Tricia’s guidance, Green Story will further its mission to enable fashion businesses to measure, communicate, and enhance their sustainability impact, helping the industry transition to a more responsible and transparent future.