India’s Delhi, November 28, 2024: In a pioneering effort to advance urban sustainability, the Dharampal Satyapal Group (DS Group), a prominent FMCG conglomerate, has partnered with Liquid Trees, a climate tech startup, to unveil India’s first outdoor Liquid Tree. This installation at the DS Headquarters, Noida, marks a notable stride in the fight against climate change and urban air pollution. The cubical structure contains 1600 L of a Microalgae Solution which captures the same amount of CO2 as 6 mature trees. This structure not only represents a fusion of nature, technology, and art but it also showcases the remarkable potential of microalgae in creating a sustainable environment.
Because it contains microalgae, the urban photo-bioreactor known as the Liquid Tree is called a tree in liquid form.Rapidly growing photosynthetic microorganisms, microalgae have several advantages, including the removal of carbon dioxide and particulate matter. oxygen generation and sequestration. The collected microalgae also contribute to a circular economy by providing nearby plants with nutrient-rich feed. Microalgae are a feasible alternative for cities with pollution problems since they can be planted in a matter of weeks, whereas regular trees may take years to grow.In addition to its usefulness, the Liquid Tree serves as a visible reminder to take environmental action, inspiring local communities to get involved and adopt green practices.
Announcing the same, Mr Rajiv Kumar, Vice Chairman, DS Group, said, “The installation of the Liquid Tree represents a commitment towards environmental sustainability. Climate change and air quality are two issues that we must deal with. It becomes increasingly urgent for us as a society to embrace innovative solutions that harness nature’s capabilities to tackle our most pressing challenges. The Liquid Tree not only serves as a functional element in our fight against pollution but also as a powerful symbol of our potential to adapt and innovate in the face of climate change. At the DS Group, we are dedicated to supporting initiatives that contribute to a healthier Bharat for current and future generations.”
Abhinav Palaparthy, spokesperson and head of Liquid Trees India, commented, “Trees are incredible, and we aim to educate the world about the very first ‘trees’ that is – microalgae, the original lifeforms that pioneered oxygen production on Earth.The first of its kind in India, the installation at DS HQ solidifies the company’s standing as a world pioneer in environmentally friendly and sustainable construction methods. We are excited to partner with DS Group, a company that shares our commitment to sustainable practices and a greener future.”
Concerning DS Group
The DS Group (Dharampal Satyapal Group) is a Multi-Business Corporation and one of the leading FMCG conglomerates with a strong Indian and International presence. Founded in the year 1929, it is an inspiring and successful business story that blends a remarkable history and legacy with visionary growth. It has an extensive and diverse portfolio with presence in Food and Beverage, Confectionery, Mouth Freshener, Hospitality, Agri, Luxury Retail businesses, and other investments. Catch, Pulse, Pass Pass, Silver Pearls, Ksheer, Rajnigandha, Ovino, L’Opera, Le Marche, UnCafe, Birthright, LuvIt, Chingles, Namah are some of the leading brands, the Group proudly shelters today.