The partnership names ASICS as the marathon’s Official Sports Goods Partner and strengthens its running community in Chennai.
ASICS has partnered with the Freshworks Chennai Marathon (FCM) for its 2027 edition. The brand will serve as the event’s Official Sports Goods Partner. ASICS has also launched its Running Club (ARC) in Chennai.
Announced on October 13, 2026, the initiatives aim to connect ASICS with more runners. The marathon will engage the city’s established running community. Meanwhile, ARC Chennai will offer year-round training, group runs and coaching support.
ASICS Launches Running Club in Chennai
ASICS is expanding its running community across India. The launch of ARC Chennai marks another step in this effort.
The club will organise regular training sessions and group runs. It will also provide coaching support to runners. These activities will help members build consistency and improve their running performance.
ARC Chennai will welcome runners at different stages of their journeys. Members will have opportunities to train together, share experiences and work towards their goals.
Freshworks Chennai Marathon Set for January 2027
The Freshworks Chennai Marathon will take place on January 3, 2027. The event will mark its 15th edition and is powered by Chennai Runners.
The marathon will feature four race categories:
- Full Marathon
- Twenty Miler
- Half Marathon
- 10K
As the Official Sports Goods Partner, ASICS will engage with participants before and during the event. Planned activities include ARC training sessions, promotional runs, the marathon expo and ASICS House.
ASICS athletes and coaches will also join the event. These activities will connect runners with the brand through training, participation and community experiences.
ASICS Focuses on Running and Well-being
Rajat Khurana, Managing Director, ASICS India & South Asia and Executive Officer, ASICS Corporation, highlighted the growing role of running in India.
He said, “The growth of running culture in India reflects a broader shift in how people are approaching fitness and well-being, with the sport becoming an increasingly important part of everyday life. Chennai has a strong foundation in this culture, and the Freshworks Chennai Marathon has played an important role in bringing runners together over the years. For ASICS, our partnership with the marathon and the launch of ARC Chennai are an opportunity to deepen our roots in the city and support runners through regular training, progression and community. It is an extension of our ‘Sound Mind, Sound Body’ philosophy and our belief in the role that movement plays in helping people lead healthier, more active lives.”
ASICS follows the philosophy of ‘Sound Mind, Sound Body’. It highlights the connection between physical activity and mental well-being. Through the marathon and ARC Chennai, the brand aims to support runners through sporting events and regular community activities.
Chennai Marathon Partnership Strengthens Running Community
Chandrasekar M, Race Director, Freshworks Chennai Marathon 2027, welcomed the partnership with ASICS.
He said, “Our partnership with ASICS is a natural extension of the Freshworks Chennai Marathon’s commitment to strengthening the culture of running in Chennai. ASICS brings a strong performance heritage and a deep understanding of what drives runners, making it a natural partner for an event that has grown alongside the city’s running culture. As we enter our 15th edition, this association adds further strength to the marathon and reinforces our shared ambition to make running more accessible, engaging and rewarding for participants. We look forward to building on this partnership and contributing to the continued growth of running in Chennai.”
The partnership and the launch of ARC Chennai will expand ASICS’ engagement with runners in the city. By combining marathon activities with regular training sessions, the brand aims to build stronger connections with Chennai’s running community throughout the year.