Arvind Limited has launched the Arvind Denim Lab (ADL) at Denim City Amsterdam, establishing a dedicated hub for denim design, product development and innovation in Europe.
Denim City Amsterdam brings together a workshop, academy, retail store and laboratory, providing a collaborative platform for mills, brands, designers and wash specialists working across the denim sector.
The new facility marks Arvind Limited’s first physical design and product presence in Europe and forms part of the company’s strategy to strengthen engagement with fashion brands across the continent.
Punit Lalbhai, Vice Chairman, Arvind Limited, said: “The opening of Arvind Denim Lab in Amsterdam is a significant milestone in bringing our innovation capabilities closer to the global hub of fashion ecosystem. As a state-of-the-art platform for design and product development, the Lab will encourage advancement in denim innovation, and brings together modern manufacturing capabilities with a focus on sustainability. The opening of ADL Amsterdam is part of our strategy to globalise our manufacturing and customer service footprint. We will continue to expand such presence across the continent of Europe and UK with the key focus of tapping the opportunity arising out of recently concluded FTAs in those geographies.”
Karan Ojha, CEO-Wovens, Head Marketing COE, Arvind Limited, said: “Amsterdam is at the heart of Europe’s denim ecosystem and provides an ideal environment for customer collaboration and product innovation. The new hub enables us to work more closely with brands from the earliest stages of product development, helping translate ideas into commercially successful collections with greater speed and efficiency.”
Amsterdam Hub Connects European Teams With Ahmedabad
The Amsterdam facility will be supported by a dedicated local team working with Arvind’s design, technology and product development teams in Ahmedabad.
The setup is intended to connect European market insights with Arvind’s vertically integrated manufacturing and innovation capabilities, supporting product development and collaboration with customers in the region.
Located at Bellamyplein 53, 1053 AT Amsterdam, the facility will provide trend-led capsule collection development, co-creation workshops, wash development programmes, and an always-on showroom and sampling studio for European customers.
Focus on European Customer Collaboration
The Amsterdam location provides access to markets including the Netherlands, Germany, Scandinavia, France, Italy and Spain.
Through the innovation hub, Arvind aims to support customers across these markets with design and product development capabilities, while enabling greater speed, flexibility and responsiveness to changing market requirements.
The launch of Arvind Denim Lab adds a physical European presence to Arvind’s existing design, manufacturing and innovation capabilities in India.