New Sports and Wildlife designs combine washproof protection with playful prints for children’s everyday minor injuries.
Hansaplast has launched its new Washproof Printed Plasters in India, featuring former South African cricketer Jonty Rhodes. The new range is available in Sports and Wildlife variants and is designed to make everyday wound care more engaging for children.
The launch combines Hansaplast’s wound-care expertise with colourful designs aimed at children. The range includes 10 prints across the two variants, allowing children to choose designs based on their interests.
Washproof Plasters Designed for Everyday Activities
Minor cuts and scrapes are common among active children. Hansaplast said the new printed plasters are designed to provide protection while helping make these everyday incidents feel less disruptive.
The plasters block 99% of bacteria and provide antiseptic protection with Benzalkonium Chloride. Their washproof construction and strong adhesion are designed for use during everyday activities.
The range is positioned for situations such as minor cuts during play, scraped knees after sports activities and small injuries during outdoor activities.
Sports and Wildlife Designs
The new Hansaplast Washproof Printed Plasters are available in two variants: Sports and Wildlife.
The range features 10 different prints. The designs are intended to add an element of play and self-expression to routine wound care.
The plasters are designed and printed in India.
Jonty Rhodes Features in New Campaign
Hansaplast has partnered with former South African cricketer Jonty Rhodes for the launch campaign.
Rhodes is featured in a new television commercial centred on children experiencing minor injuries while playing. The campaign uses a light-hearted interaction between Rhodes and a child to demonstrate the use of the printed plasters.
The campaign focuses on the idea that minor injuries do not necessarily need to interrupt children’s everyday activities. It also highlights the Sports and Wildlife designs and the protection offered by the plasters.
Geetika Mehta on Changing Consumer Expectations
Geetika Mehta, Managing Director, NIVEA India, said:
“India’s kids’ market is evolving rapidly, with the childcare products industry growing at an estimated 20% CAGR between 2024 and 2029. With around 13 crore urban children under the age of 14, there is a significant opportunity to create products that meet the changing expectations of young parents. Today, parents are looking beyond basic utility and seeking premium products that combine quality, protection and engaging experiences. With Hansaplast Washproof Printed Plasters, we have brought this thinking to an everyday first-aid essential. By combining our 140 years of wound care expertise with trusted protection and fun, collectible designs, we are turning a routine care moment from first aid to feel-good.”
Hansaplast Products Available Online
Hansaplast Washproof Printed Plasters are available through leading e-commerce and quick-commerce platforms in India.
The Wildlife variant and Sports variant are available through Blinkit, according to the company.
About Beiersdorf
Beiersdorf has been involved in skincare and skin research for more than 140 years. Headquartered in Hamburg, Germany, the company employs more than 22,000 people worldwide.
Its Consumer Business Segment includes brands such as NIVEA, Eucerin, La Prairie, Hansaplast, Aquaphor, Coppertone and Chantecaille. Through its wholly owned subsidiary tesa SE, Beiersdorf also manufactures technical adhesive tapes and self-adhesive solutions for industrial, commercial and consumer applications.
The company said it is pursuing a sustainability agenda under its “Care Beyond Skin” purpose, with a target of achieving Net Zero emissions by 2045.